In a previous post I talked about how to differentiate yourself from similar businesses and used the example of a market for fruit and veg stalls.
While I was in Split I took a ferry over to the island of Brac. I opted to hire a car so that I could visit as much of the Island as possible in just one afternoon. It was a rather battered Volkswagen cabriolet but very good to drive on the windy island roads.
One town I particularly liked was Sutivan. It has a really pretty little port, a few cafes and shops with a very zen atmosphere. I could definitely spend a few days there.
While I was there I discovered a lovely shop called Portus Olivae owned by this lady.
I was drawn into her shop by the way she’d displayed the eclectic range of locally produced items that she sells – from children’s tee-shirts, olive oil based soaps and creams to jewellry and candles. For me her shop was a great example of how important it is to display your products so that people feel drawn to looking at them and exploring what you have to sell. I bought a lovely necklace and soaps even though in truth I didn’t really need them !
It’s so important to sell products that your target clients will want to buy but also to display them in an attractive way.
Don’t forget where and how your products are displayed is an important part of your promotional actions!
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Looks a lovely place 🙂
It is so true – the best products can be overlooked if displayed badly and mediocre products bought if displayed well.
So true ! Although ideally one wouldn’t sell mediocre products. Having said that tacky touristy shops in seaside resorts make a living doing just that…. What is it they say – one man’s rubbish is another man’s treasure?
I can’t tell you how many businesses I was in this last month that simply failed to display relevant products. In many cases it was hard to figure out who their ideal customer was. When the products don’t match the vibe, it makes it harder for me to buy! 😉
I work with start ups and established businesses and it never ceases to amaze me how people have no idea who their target clients are. It’s one of the things I drum into my marketing students – know who your target client is, know what their problems are and their pain points, know what they like and what they want etc etc
Thanks for the great observation and wonderful pictures. As a newbie to your site, I was wondering where Split is?
I think an attractive layout is especially important for doing content online, how do you think physical vs virtual layout changes?
Split is in Croatia. The town has a really old part and there are regular ferries to the nearby islands. I’m just out here to teach two weeks of summer school. I’m teaching 6 hours a day 5 days a week for two weeks so only had the weekend to explore outside of Split.
This is a butt kick for me. Got to upload more designs onto my websites…
Thanks!
Lovely post. Really simple and clear message and great to see all the photos. Thanks!
Thanks Sarah !