David Newman at Do It! Blog: Marketing for Smart People™ penned a very thought provoking article recently about the difference between an audience and a market.
I fear most of us have an audience rather than a market.
David came up with 17 differences between a market and an audience. I’ve listed some of them below:
- An audience listens – A market pays attention
- An audience wants entertainment – A market wants to solve problems
- An audience values an experience – A market values expertise
- An audience wants to watch – A market wants to act
- An audience wants information – A market wants implementation
- An audience reacts – A market responds
- An audience wants their questions answered – A market wants their answers questioned
- An audience wants you to be popular – A market wants you to be right
- An audience likes your ideas – A market implements your ideas
- An audience applauds – A market refers
- An audience says, “Thank you” – A market says, “Thank goodness!”
- An audience will HEAR you – A market will PAY you
My own view is that having an audience is great if they provide referrals – otherwise it’s better to spend time and energy building a market.
What do you think ? Would you add anything else ?
Click here to check out David Newman at Do It! Blog: Marketing for Smart People™ He has some great insights, free stuff etc etc
