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Feasibility Study or Biz Plan ?

Everyone seems convinced that a business plan is essential for anyone about to start a business. BUT… would it not be better to see if there is a market for your goods or services; what financing will be required and your chances of raising this before you go to the expense of a business plan ? In other words… to do a feasibility study.

Next post: Thank you Notes

PRAISE

Alex Simionescu, Managing partner Float4 Interactive. http://www.float4.com/ “Gillian prepared a detailed market study of the digital signage sector for me. It was based on hours of research of a very complex and fragmented market. Her work enabled me to identify where there were opportunities in a busy market place and as a consequence I was able to identify the proper positioning and strategy required to reach our goals. Gillian loves research and analysis and since she is good at it too, I know that her help and guidance would benefit many business owners and people evaluating a market for business opportunities.”